Why Sponsor the Soapbox?

An opportunity to inspire young people, boost your community and connect with customers

The White Horse Soapbox Derby is the largest outdoor, all-action STEM Event in the UK. (We reckon) We focus on giving young people a ‘practical introduction to STEM’ with workshops through the year offering science, technology, engineering and maths challenges to students in the West Wilts area.

18 Adult and College teams tackle a ‘Uniquely Steep’ Soapbox Course where their high spec karts need good steering, great aerodynamics and EXCELLENT Brakes.

Primary School teams compete in an RC ‘Drag Racer’ event, with a focus on STEM workshops leading up to the race. We continue to develop the make your own windmill project alongside Arke Ltd and look forward to seeing what they come up with in 2025. 

The Benefits of Sponsorship

Your sponsorship promise is to empower a future generation of Engineers.  

We take that very seriously, and promise to deliver tangible Sponsorship Benefits. 

  • Connect with Customers – People want to do business with companies affecting positive change, especially locally, and especially with young people.  There are 5.6 million people in the South West, with a crowd of at least 6,000 expected on the day.
  • Unprecedented Coverage – There is no other event like this in the South West, ensuring widespread press coverage as well as an engagement from stakeholders across the region.
  • Huge Social Media Traction – At least 30 teams competing, and 6,000 attendees at this photogenic, share-friendly event. All using #WhiteHorseSoapbox
  • Telling your Story – The event location is extraordinary, offering you the chance to tell your brand’s story with innovative, incredible content, including access to drone footage after the event.

Engineering for Young People

Offering clear pathways into engineering for young people.

Westbury is one of the most disadvantaged towns in the South West and child Poverty is 10% higher than the national average. However, generational poverty can be alleviated with new skills, inspiration and aspirations.

Let's Create Something Innovative, Together

The White Horse Soapbox Derby will act as a practical introduction to STEM training for young people. Offering clear pathways to engineering apprenticeships and graduate jobs for young people.

We aim to make it a nationally recognised, important and unique engineering event and fair.

Your Sponsorship will change the lives of young people, and create the first outdoor, all-action Engineering Fair in the UK.

Together we will:

  • Fund STEM workshops at schools leading up to the event.
  • Allow every demographic of schoolchild to afford build costs.
  • Change the ‘boring’ perception of Science, Technology, Maths and Engineering.
  • Deliver an outstanding, memorable and sustainable Soapbox and Engineering Fair.

Travel & Parking for Sponsors

Sponsors will have onsite parking.  Sponsors will need to show parking permits upon arrival.

Course Stats

The Steepest and Most Challenging Course in the UK, winding (hurtling) down the picturesque chalk escarpment above Westbury, Wiltshire

Course Length
400 Metres
Average Gradient
8.4%
Max Gradient
18.4%
Top Speed
50kph

Sponsorship Packages

Everything you need to know about the Sponsor Packages for The White Horse Soapbox Derby

Bronze

£1,500

Bringing the engineering, education and business communities of West Wiltshire together is a key aim of The White Horse Soapbox. 

We're looking to include as many local companies as possible to ensure a vibrant calendar event for the area’s businesses.

Bronze sponsors can also be agreed with ‘in kind’ work that assists the event up to a minimum value of £1,500. For example, Hire Standards Ltd provided fencing and equipment that ensured the event infrastructure was in place.

  • Page in Event Guide Brochure
  • Flag on Course Route
  • Promotion Stand at the Fair
  • Inclusion in Social Media Campaign
Register & Apply

Silver

£3,000

The White Horse Soapbox course will feature five obstacles, a Team Pits and Engineering Fair.

A silver sponsor will have their name emblazoned on a particular feature. Feature's include the Pit Area, Main Stage and STEM area. 

  • Full branding of Stage, Pits or STEM area
  • Page in Event Guide Brochure
  • Promotion stand at event (8K people)
  • Inclusion in Socia Media Campaign
Register & Apply

Gold

£5,000

The Gold Sponsorship is reserved for just four companies that wish to be a key part of the White Horse Soapbox. 

The investment made by our gold sponsors makes it possible for the event to run on the day as well as develop workshops for young people in the region. The marketing spend on the event is always more than £5,000 so in just those terms our gold sponsors see a significant uplift in their investment. 

  • Exclusive Sponsorship of the Event, positioned alongside White Horse Soapbox Logo
  • Start/Finish Line Branding and Obstacle sponsorship
  • Your logo on every Soapbox Cart
  • Inclusion on all promotional material
  • Promotion stand/stall at Engineering Fair
Register & Apply