The White Horse Soapbox Derby will serve as the first outdoor, all-action Engineering Fair in the UK.

30+ Adult, College and Secondary School Teams Tackle a ‘Uniquely Steep’ Soapbox Course in Wiltshire.
Primary School teams compete in a ‘Drag Racer’ event, with a focus on STEM workshops leading up to the race.

Why This is Important

Way more than your average Soapbox.
  • Westbury is one of the most disadvantaged towns in the South West
  • Child Poverty is 10% higher than the national average.
  • Generational Poverty can be alleviated with new skills, inspiration and aspirations

The White Horse Soapbox Derby will act as a practical introduction to STEM training for young people.

Offering clear pathways to engineering apprenticeships and graduate jobs for young people.

We aim to make it a nationally recognised, important and unique engineering event and fair

Your Sponsorship will change the lives of young people, and create the first outdoor, all-action Engineering Fair in the UK..

Together we will

  • Fund STEM workshops at schools leading up to the event.
  • Allow every demographic of schoolchild to afford build costs.
  • Change the ‘boring’ perception of Science, Technology, Maths and Engineering.
  • Deliver an outstanding, memorable and sustainable Soapbox and Engineering Fair.

Your sponsorship promise is to empower a future generation of Engineers.  

We take that very seriously, and promise to deliver tangible Sponsorship Benefits.  

  • Connect with Customers – People want to do business with companies affecting positive change, especially locally, and especially with young people.  There are 5.6 million people in the South West, with a crowd of at least 6,000 expected on the day. (Subject to Covid-19 restrictions)

  • Unprecedented Coverage – There is no other event like this in the South West, ensuring widespread press coverage as well as a engagement from stakeholders across the region. 

  • Huge Social Media Traction – At least 30 teams competing, and 6,000 attendees at this photogenic, share-friendly event. All using #WhiteHorseSoapbox

  • Telling your Story – The event location is extraordinary, offering you the chance to tell your brand’s story with innovative, incredible content, including access to drone footage after the event.



We're excited to be part of such an engineering focussed event. It's very rare that STEM events offer so much in terms of engagement.

Paul Steel, Head of TLS, Rotary and Mission Systems, Lockheed Martin

Westbury Town Council Logo soapbox

What a fantastic event for the town, and something the whole region can be proud of. We are blessed with a fantastic engineering and business community, as well as wonderful schools. Let's see how they do on the steepest hill we could find!

Cllr Michael Sutton, Mayor of Westbury

sPONSOR Packages

Everything you need to know about the Sponsor Packages for The White Horse Soapbox



Bringing the engineering, education and business communities of West Wiltshire together is a key aim of The White Horse Soapbox.

We are looking to include as many local companies as possible to ensure a vibrant calander event for the area’s businesses.

Page in Event Guide Brochure

Flag on Course Route

Promotion Stand at the Fair

Inclusion in Social Media Campaign



The White Horse Soapbox course will feature four obstacles, a Team Pits and Engineering Fair.

The Pit area will be named after your company.


Branding of the Pits

Page in Event Guide Brochure

Promotion stand at Engineering Fair

Inclusion in Socia Media Campaign



The Gold Sponsorship is reserved for just four companies that wish to be a key part of the White Horse Soapbox.

A course obstacle will be named after your company.

Exclusive Sponsorship of the Event, positioned alongside White Horse Soapbox Logo

Start/Finish Line Branding and obstacle sponsorship

Decal on every Soapbox Cart

Inclusion on all promotional material

Promotion stand/stall at Engineering Fair